Brazen spearheaded a campaign for the world’s third-largest burger QSR chain and transformed it into something deliciously different for the UAE and Kuwait consumer and corporate media. Brazen strategically brought to life the slogan 'Quality Is Our Recipe' to re-educate media and consumers on the quality of the F&B offerings at the leading QSR.
Brazen tactically regionalized the QSR’s social media platforms to allow a more targeted digital reach. Our on brand Wendy’s humour on Twitter generated buzz on such platforms such as Lovin Dubai by utilising the trending #SaidNoOneEverInTheUAE
Over the course of the partnership, Brazen generated 500+ pieces of coverage with regular features in titles such as Caterer ME, IMAGES Retail ME, Gulf News, Time Out Dubai and What’s on Dubai. Brazen was also awarded Regional Campaign of the Year at the inaugural PRCA Awards in 2017 for our ‘Deliciously Different’ campaign