CASE STUDY

Activity

Brazen worked on a 360 social media suite for The Galleria Mall at Al Maryah Island. Activity included strategic yearly social planning, tactical day to day social suite including content, copy and community management and influencers, celebrity takeovers all aimed at the luxury sector. Brazen created and conceptuaised the iconic hashtag #AtTheGalleria positioning the mall as a destination where something exciting was always happening

Trailblazing Results

Creative campaigns with influencers like @Rosemin, @Emkwan and @styleisnecessity

Facebook: 90.4% increase in impressions, 40.1% engagement increase

Instagram: 1224% increase in engagement and 19% increase in followers