CASE STUDY

Activity

Brazen works with The Galleria Al Maryah Island in Abu Dhabi and successfully drives positive brand awareness, via strategic B2B and B2C PR. Highlights include creating awareness of showstopping events, new retailers including luxury brands such as Valentino, and restaurants including L’ETO; the corporate press office profiles the key members including Managing Director, via interviews, opinion editorials and business announcements.

Trailblazing Results

Average 90+ cuttings per month in core titles

MD Daniel Parry on speaking panel for Forbes ME Retail Rebooted

Results include DPS in Harper’s Bazaar, front page cover in Caterer ME with a six-page spreads in the magazine, The National, Al Ittihad, AL Khaleej, Grazia ME, What’s On Abu Dhabi

Won for MEPRA 2019 award ‘Best Retail Campaign’

Won for MEPRA 2018 award ‘Best Consumer Services’

Shortlisted for MEPRA 2019 award ‘Best Consumer Services’ and ‘Best Use of Arts & Culture’

Shortlisted for MEPRA 2018 award ‘Best Use of Digital PR’ and ‘Best Use of Traditional PR’