CASE STUDY

Activity

Brazen was appointed to launch a new Instagrammable café in Dubai, Secret Garden by L’ETO, a concept designed by L’ETO Café’s founder Artem Login. The project included a traditional press office which included profiling or the found and media previews; along with digital tactics specifically on Instagram to create awareness of the instagrammable F&B offerings.

Trailblazing Results

The café was officially opened with an event which saw top tier media and influencers included, Dee Mohamud, Georgia Penna, By Najla, Noha Sawaf, Rayan Baghdadi and Peter Barron.

Total pieces of coverage – 87 with a reach of 6m

Shortlisted for MEPRA 2019 award ‘Best Use of Limited Budget’ and ‘Best Use of Food and Beverage’