CASE STUDY

Activity

Brazen ran four events to promote the #gemsofitalia campaign for Peroni which saw influencers talk about pillars of Italian style (food, fashion and design).

Working with top influencers Zoe Bowker, Elias El-indari and Herald Herrera - Brazen secured influencers and media to attend 4 x pop up events for the iconic Italian brand in stylish locations across Dubai.

Trailblazing Results

Total pieces of content – 375

Total Reach – 2.5m

Event attendance - +85 VIPs and social influencers to launch events.