CASE STUDY

Activity

Brazen was appointed to represent Careem’s press office in 2017

Brazen delivered four stories each month, including the April Fool’s Cloud Seeding story which went viral across the region

Brazen also worked on new product launches, and exclusives with Road Safety UAE, to name a few

Trailblazing Results

377 pieces of coverage achieved in 10 months

Reach of 255 million in leading titles like Al Khaleej, Zawya, The National, Arabian

Business, Time Out Dubai and Gulf News to name a few.

Won a MEPRA 2017 Award for Best Use of Traditional Media Relations