CASE STUDY

Activity

Brazen is the appointed PR and social media agency for Bio-Oil UAE, for the fourth consecutive year.

We handle the creative press office, media relations and event management, such as the product launch of Bio-Oil Dry Skin Gel.

Brazen also handles all influencer relations that include gifting top tier celebrity influencers like Huda and Mona Kattan, and Shereen Mitwalli to name a few. Our role also includes working on creative campaigns such as social media takeovers by leading dermatologist professionals like Dr. Lana Kashlan.

Trailblazing Results

Brazen has achieved +1,000 pieces of coverage in 3 years, with a reach of +40 million in leading titles including Zahrat Al Khaleej, Vogue Arabia, Harper’s Bazaar and Elle Arabia.

Bio-Oil was featured on celebrity influencers’ social media accounts including Mona Kattan, Diala Makki and Zainab El Helw. Since acquiring the social media account in April 2018, organic followers have increased by 1305 % reaching 4K organic followers

Won MEPRA 2019 Award – ‘Best Beauty campaign for the launch of Bio-Oil Dry Skin Gel’ – GOLD