Under the Meydan Hotels and Hospitality group is the Meydan Hotel, positioned by the world-famous Meydan racetrack, and Bab Al Shams, a boutique desert resort situated an hour into the rolling sand dunes from Dubai.
For Ramadan 2019, both hotels wanted their evening Iftars to garner mass in a cluttered media landscape
Brazen was appointed to drive the messaging in a short time frame but achieved results that generated cut through
In a very small window of fewer than 2 months, the campaign achieved tremendous results
Total pieces of coverage - 164
Total Reach – 89m
Key pieces of coverage included: multiple features in key titles such as The National, Time Out Abu Dhabi, Arabian Business, six-page cover feature in Caterer ME
Shortlisted for MEPRA 2019 award ‘Best Use of Limited Budget’