CASE STUDY

Activity

Under the Meydan Hotels and Hospitality group is the Meydan Hotel, positioned by the world-famous Meydan racetrack, and Bab Al Shams, a boutique desert resort situated an hour into the rolling sand dunes from Dubai.

For Ramadan 2019, both hotels wanted their evening Iftars to garner mass in a cluttered media landscape

Brazen was appointed to drive the messaging in a short time frame but achieved results that generated cut through

In a very small window of fewer than 2 months, the campaign achieved tremendous results

Trailblazing Results

Total pieces of coverage - 164

Total Reach – 89m

Key pieces of coverage included: multiple features in key titles such as The National, Time Out Abu Dhabi, Arabian Business, six-page cover feature in Caterer ME

Shortlisted for MEPRA 2019 award ‘Best Use of Limited Budget’